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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, February 7, 2014

Top 10 Super Bowl Commercials 2014

The Super Bowl has always been an event that I look forward to! My Super Bowl Sunday's usually involve a bunch of family and/or friends together, lots of amazing appetizers, various group games, the puppy bowl, bets on who will win, and of course watching all of the commercials and rating our favorites.

Studying abroad in Coventry, England, put a spin on my Super Bowl Sunday experience. The game didn't start til midnight! So instead of having the whole day to prep for the party, enjoy the game, and then have time to celebrate or cry afterwards, everything happened past my bedtime. A group of friends and I went to a viewing party in the Phoenix Pub where the game was projected in a dark room. Bailey and I ordered some nachos to get a little taste of a typical appetizer we would have enjoyed back home. No games were played... No puppy bowl was shown... I did bet on the Seahawks!! Worst of all, the commercials were British!!! The american commercials that I look forward to every year did not exist on this viewing network:(

Therefore, this week I have been watching commercial after commercial from this years' Super Bowl. Below are my favorites (not in a significant order).

1. TurboTax - Love Hurts
This commercial just became a favorite to all of the people who aren't really interested in watching the Super Bowl game. Or better yet, they struck gold amongst the majority of american football fans that are still crying because their team didn't make it to the big game. The commercial's prom analogy showing how watching someone else dance with the date of your dreams, is like watching someone else's team in the big game. Doing your taxes with TurboTax just became more fun. Well played sir! Way to relate to the majority of the audience!

2. Hyundai - Dad's Sixth Sense
The new generation of the helicopter-parent glued their eyes to the TV during the Dad's Sixth Sense. This commercial hit the mark by emotionally captivating the audience while promoting the Hyundai Genesis' automatic emergency braking system. Fathers and mothers alike now know that the Hyundai Genesis will save them from the worry of not being able to always protect their children, especially once they begin to drive and date. They portrayed this underlying message through the highlighted reel of a father saving his son time and time again from major accidents until one day the braking system saves the day.

3. Cherrios - Gracie
What a great follow-up to one of the first major ad campaigns to feature an interracial marriage in 2013. The original commercial was one of my favorites as well! Gracie, the little girl, plays the adorable role by getting promised a new puppy after hearing the news of a new baby. The moms reaction is the kicker!!

4. Radio Shack
"The 80's called, they want their store back"
Radio Shack just chirped themselves by admitting their stores' dated reputation. hahaha yes! This was extremely successful by appealing to the audience through humor and specifically to the old folks through nostalgia. They just made that saying funny again.

5. Coca-Cola - America the Beautiful
Coca-Cola displays a touching glimpse of American life today through the classic patriotic song, "America the Beautiful." The transitions between languages and daily life around the nation is where they really hit the nail on the head. A pop has just made us all feel more American and diversely unified through a cultural appeal.

6. Audi - Doberhuahua
Audi's tagline, "luxury, not compromise," scored big time in my books! Their commercials featuring this theme have been great in the past, but this may be my favorite. A compromise of a couple in a pet store leads to the breeding of a tiny dog with a huge head that takes over the world. The Sarah McLaughlin appearance, hilarious!!

7. GoldiBlox 
If I was a little girl and saw this ad, I think I would be inspired!! GoldiBlox has a powerful message for girls to be more than just a princess, they want girls to be the future innovators. All of their commercials that I have seen, I've loved!

8. Heinz Ketchup - Hum
People around America tap the bottom of their classic ketchup bottles to spice up their all-american meals to the tune of "If You're Happy." This was all sweet and dandy, but the fart noise a grandma makes at the end form squeezing an empty Heinz container was the icing on the cake. Yes it may be childish, but anyone with a sense of humor would chuckle to this!

9. Budweiser - Puppy Love
Budweiser never seems to fail when it comes to Super Bowl ads featuring the iconic Clydesdales horses. This ad attracts animal lovers everywhere featuring the most adorable pairing of a puppy and Clydesdale. Such a touching ending as the puppy and Clydesdale unite at last.

10. Microsoft - Empowering
The power of technology has changed people lives! It illustrates the sentimental empowerment of people with disabilities using technology to overcome obstacles and being able to walk, talk and see again. The real stories are very touching. Ending the commercial with Steven Gleason, a former NFL player living with Lou Gherig's disease, was extremely powerful! Microsoft has lifted spirits and hope everywhere.

Wednesday, January 29, 2014

Marketing Extroidinare Goes Global

As a Global Business Leadership major, what better way to get a global experience than actually studying and working abroad?!?! The opportunity to study and intern abroad is one of the main reasons I was so passionate about applying to this exchange program between The College of Saint Benedict and Saint John's University. When applying for this program we were promised the opportunity to study within their Sports & Event Management department as well as gaining experience through a sports marketing & management related internship. I couldn't be more happy with my decision! Sports have always been a very big part of my life and marketing is a passion of mine that I am striving to pursue for my career. This program fit my perfectly and life goals perfectly!

I have truly enjoyed my time so far as a student at Coventry University. It is definitely a change from my university in Minnesota, but that is part of the experience. My three modules this semester are Sports Marketing & Sponsorship, Global Inequality & Development, and Sports Public Relations & Media. Even though it has only been a week and a half of lectures and seminars so far, I can tell that I am going to learn a ton of valuable information moving forward! Within my Sports Marketing & Sponsorship class we have been covering the 4 P's, 8 P's, and 4 C's of marketing as well as other elements of marketing plans and how they correlate with different sports teams and related institutions. Next week we will already be doing a group presentation on our marketing recommendations for the Coventry Jets to increase fan presence and consumption, an American Football Team. 

Along with being a full-time international student at Coventry University and traveling around Europe in our free time, I have also just began a Marketing Internship within the Sports & Event Management department at Coventry University. What can I say, I enjoy being busy! Yesterday I was able to meet many people within the department that I will be working with and outlined many of the projects that I will be working on throughout the semester. The range of experience and knowledge that I will gain through this internship is incredible! I will be aiding in the planning and implementation of various events including an Coventry University Internal Conference, the Coventry Management Games, and the European Sport Management Conference. I will also revamp their department website and their department news source, The Scoop. Other smaller projects will be within the social media realm, creating event pamphlets for Coventry students, planning short trips around Europe for international students, creating an Alumni connection with the Coventry Blaze Hockey Team and Coventry University, and much more.